Private Technical Courses
Instructor: Eric Goodman
AppExchange for Salesforce.com*
This courses covers the basics of developing applications for certification by Salesforce.com and inclusion in the Appexchange directory. The Salesforce.com API is the most open and thorough published by any pubic company, but passing certification can be tricky and expensive without a thorough understanding of Salesforce’s structure and how companies are really using this CRM platform.
iPhone Application Development*
This courses covers the basics of developing applications for certification by Apple and inclusion in the iTunes Store. The instruction strategy walks participants through the process of conceptualizing, planning, developing, testing, and implementing a real application.
Python Programming*
Python is powerful, portable, object-oriented open source programming language for writing stand alone programs, quick scripts, and prototypes for large applications. This course starts at the fundamentals of Python and goes on to study Python's collections. Modules and packages are then covered, as is the use of and creation of data types (objects) in Python. The course covers the practical use of Python in a number of applications, including systems administration, the development of graphic user interfaces, and as a web server.
PostgreSQL Database*
Create, administer and performance tune a database, and leverage other useful modules, such as connection pooling, full text searching, and replication. Our PostgreSQL Administration course is the perfect course for those with limited SQL experience that wish to learn how to administer a PostgreSQL cluster. The course includes exercises designed to provoke thinking and discussion in the classroom - allowing students to learn from the mistakes and experiences of their peers in the classroom.
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*original curriculum
University Marketing Courses
Instructor: Michael J. Capone
Master of Economics, Georg-August University (1986)
Master of Business Administration, Arizona State University (1993)
Nonprofit Marketing*
Business Strategies for Fundraising and Development Professionals*
Fundraising executives learn new strategies for establishing corporate partnerships, generating earned income, and implementing technology to manage constituents. Students rate this course 4.7 out of 5.0 points. BUSA40730 (UCSD) and EDLD508 (USD).
Marketing Technology*
45% of Fortune 500 companies have a CRM system and 37% are planning a CRM deployment in the next 12 months. Participants learn how to blueprint an end-to-end customer experience, identify requirements to support the ideal customer experience, and get hands-on experience setting up a CRM platform. Students rate this course 4.3 out of 5.0 points. MKTG770 (SDSU).
Customer Relationship Management*
Customer relations and satisfaction leading to customer loyalty are your organization’s most valuable business asset and most critical business focus. This course examines concepts in customer focus strategy and gives service management/leadership a frame work to review their strategy and to develop a plan to improve the weak areas. Students rate this course 4.8 points out of 5.0. BUSA40745 (UCSD).
Marketing Essentials
Learn fundamental concepts and techniques for evaluating a marketing strategy. Topics include market and industry assessment, brand measurement, gap analysis, life cycle analysis, differentiation analysis, growth strategies, research process, segmentation models, revenue models, decision making process, media planning, experience blueprinting. Students rate this course 4.1 out of 5.0 points. MKTG370 (SDSU).
Marketing Management
Learn the role of marketing in the organization and in society. Topics include market and industry assessment, research, consumer behavior, product management, marketing strategy development and analysis. Students rate this course 4.4 out of 5.0 points. BA655 (SDSU).
CRM in Sports Management*
Marketing Technology (above) is adapted for the SDSU Sports Management MBA. Students rate this course 4.1 out of 5.0 points.
MGT798 (SDSU).
> read students’ comments at RateMyProfessor.com
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*original curriculum
Participants in our courses and workshops learn current trends, best practices, contemporary techniques to grow self-sufficiently.